Michelle Grainger, Executive Director of the North Carolina Sweetpotato Commission, recently appeared as a guest on The AG Show, the official podcast for the Agriculture and Horticulture Development Board (AHDB).

Sharing insights on export and opportunity

Michelle spoke about the Commission’s efforts to export sweetpotatoes from the US across Europe and highlighted exactly why the UK has become such an attractive target market, driven by steadily increasing nationwide consumption of sweetpotatoes.

She also used her time on the podcast to share useful insight for exporters on the other side of the pond on how to strengthen relationships across the supply chain and develop a well-rounded export strategy.

Watch the full episode

Michelle’s appearance offers valuable insight into the future of global agriculture and the role of collaboration in driving success, don’t miss it!